Being a successful solopreneur doesn’t mean going it alone. From the smallest of startups to top global companies, there’s increased recognition of the importance of outsourcing so leadership can focus on growth and innovation. Here are the top tasks and functions you should hand over to benefit your business's bottom line.

Startup Activities

You’ve got a great concept, you’re lining up clients, and you’re readying your product and services for launch. Getting bogged down in necessities like establishing your business structure and accounting system is the last thing you have time for. Here’s how to get help with these dull, yet critical, tasks.

Invest in Adobe Acrobat

Adobe Acrobat is an excellent tool for small business owners who work with freelancers. With Acrobat, PDFs can be sent securely with encryption, ensuring that sensitive information stays private. Additionally, Adobe Acrobat allows you to upload PDFs to the cloud, giving the entire team access to important documents at any time. And if changes need to be made, PDFs are easy to edit with Acrobat's intuitive interface. In fact, Adobe Acrobat is the best option for editing PDFs, as it offers a wide range of tools and features to make the process as smooth as possible — not to mention, it created the PDF format!

Hire a Formation Specialist

The legal structure of your company dictates everything from your level of personal liability to your tax status to how much paperwork you’ll deal with. Forming a flexible limited liability company simplifies those issues, but LLC regulations vary from state to state. Make life easy and hire a freelance formation agency to do the research about what your state requires and set up your corporate status.

Purchase Bookkeeping Tech

Unless you’re starting an accounting service, your expertise likely doesn’t lie with business finance. Using cloud-based software to manage fiscal records, billing, and expense tracking saves time and gives you access to key financial data whenever and wherever you need it.

Marketing

You may know your product or service inside and out, but that doesn’t mean you’ve got the skills to reach and engage with the clients who need them. Whether you’re just getting off the ground or struggling to boost sales during economic downturns, you need to market your business.

Even when you’ve got a modicum of marketing expertise, it takes a lot of time to conduct research and create campaign strategies. Factor in details like copywriting, ad placement, social media engagement strategies, and community outreach, and no solopreneur has room in his or her schedule to run a successful marketing program on top of all other responsibilities.

As critical and time consuming as marketing is, there’s no need to hire an employee to handle the project. Outsourcing to a freelancer rather than using in-house marketing makes more sense for small operations, as it requires less overhead, gives you access to a broad talent pool, and provides a fresh perspective that someone inside the company can’t bring to the table.

Seasonal Operations

Many enterprises face fluctuations in demand, often because the business activity is seasonal. When your company has predictable peaks, it’s crucial to tap every sales opportunity while business is hot. Hiring temporary staff during your rush seasons boosts your ability to reach a wider audience without incurring a long-term payroll commitment.

Bringing on back-of-house staff during rushes means you can spend all your time on the front line, closing more deals. Order-taking, assembly, and shipping and delivery duties are simple but critical tasks to entrust to temp workers.

With more employees preferring the flexibility of gig work, it’s easier to find qualified workers who don't want long-term contracts. Post your positions on platforms specializing in gig employment, or connect with other small business owners to share good workers who aren’t getting enough hours at a single job.

Be Open to the Right Kinds of Help

It's clear that when you’re a solopreneur, outsourcing a variety of responsibilities is a win-win. You’ll have more time to devote to growth and profitability while key tasks are attended to with skill and efficiency.